Walmart is just one step away from making Mentos & Diet Coke explosions in its parking lot to win the hearts of the 20-something crowd (you know, the ones that will be shopping at Walmart around the year 2057). Thanks to Adriana Cronin-Lukas’ “Furl” for identifying this AdAge story about Walmart’s MySpace account. AdAge refers to it as…
One of the highest productivity video creators is also the most experimental with various sites and blogs to promote his work. Here’s his comment about some of the pay-for-content sites. To see his blog, click on the link on the right (I have a perpetually link to his video blog. Revver is king. I’ve made…
Via PaidContent.org, we have news from the UK’s Times Online that MSN is launching a video sharing site this summer. “The Microsoft site will launch this summer as the world’s largest software developer moves to increase the reach of its MSN portal by tapping the explosive growth of social networking sites such as MySpace.com. It…
Highlights from a recent Wall Street Journal article on the pay-for-content online video sites… New Web Sites Pay for Clips By JESSICA E. VASCELLARO July 12, 2006 In his spare time, Patrick Sell, a 31-year-old marketing analyst, enjoys shooting short videos of well-dressed women strolling along New York City streets, then posting them on the…
Here’s a beefy Mercury News article about online video, with an emphasis on YouTube and its long journey toward profitability. It confirms that the YouTube folks are indeed thinking it would be good to make money, but are (in my opinion) way too paranoid about losing their cult-like appeal. Read my letter to YouTube’s founders to get…
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…
Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…
Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…
After shunning the Diet Coke & Mentos wave (see “more” for details about that), Coke seems to be “getting in touch with its inner YouTube,” according to this AdWeek article. Says the article: “In the first challenge, set to run through August, users are invited to submit short videos, but they’re not limited to creating…