Here’s an ad display model from NBC’s The Office’s site, and we’ll see more and more like it. It’s the video preroll and the flash ad… rolling simultaneously in different areas of the screen. My minor annoyance as a viewer is more than offset by my fascination as a marketer. Plus NBC is offering exclusive…
Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…
So my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis: What’s the first law of viral videos? Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite…
Thanks to Joe Chapuis (WebVideoZone) for pointing this Boing Boing report out. It appears that the language around YouTube’s ownership of your content is getting a little tighter. Fortunately, they’re not trying to go for “exclusives.” Here’s a Boing Boing post by David Gulbransen that reminds us that a) we can always yank our videos,…
This EcommerceTimes article by Keith Regan (via Technewsworld) offers the following bold statement: Fifty percent of U.S. homes will have DVRs by 2010, according to Forrester Research analyst Josh Bernoff. He added that the devices will soon enter a “hypergrowth” stage and begin to spread to second and third television sets in many homes, dramatically…
Advertiser looking for reach? Viral-video creator looking for income? Video website looking for revenue? It’s the YouTube Viral Video Broker. He’s got the answers. Tags: Laipply, Numa Numa, Emmilina, Brookers, Smosh, YouTube, Coke, Coca Cola, YouTube, McDonalds, Subaru, Verizon, Singular, Wireless, Advertising, Online,
Jean-Baptiste Soufron is French, Chief Legal Officer of the Wikimedia Foundation, writes in this recent blog post that “more and more copyrighted content are being uploaded on their servers without the proper authorizations from copyright owners.” Says Soufron, their content is too often violating third parties copyright or privacy, they expose their users to the…
Reality TV has obviously hit its peak and on the decline. What’s next? Viral video according to this Pittsburgh Tribune article by Andrew Johnson. It’s a nice article that tracks the EepyBird explosion and identifies a number of other top viral sources (see more below). Obviously we at WillVideoForFood hope the viral video fad sticks…
In this San Francisco Chronicle article by Ellen Lee, Charles River Venture Capitalist George Zachary predicts that 90 percent of online video sites will disappear. Some will simply shut down; others will be gobbled up by larger companies. (Brief ad here- if anyone wants to gobble up CubeBreak, make an offer… I just got a…
Here’s a sample of the Google ads that will run via AdSense (but not initially on Google itself). Not too obnoxious in my opinion. Thoughts? They don’t auto load which is so critical.