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What Will YouTube Do When Paris Hilton Doesn’t Save Them?

ByNalts

TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…

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Top 10 Ways to Get Your Viral Video Seen

ByNalts

Ironic title because a video isn’t viral UNLESS it’s seen. But it got your attention, didn’t it? Here are some tips for ensuring your video is seen beyond 14 teenagers on YouTube. Just like search engines are in constant flux, so is online video. So this advice has a limited shelf life: Make it good….

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“Ripple Effect” News for Online Video? Puh-leez.

ByNalts

In a move the Wall Street Journal said could have a “ripple effect” for networks, CBS said it would will simulcast the soon-to-launch “Evening News with Katie Couric” live on the Internet. The WSJ ads, “Until now, no major TV networks have aired any of their programs on the Web simultaneously with television, although several…

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Online Video “Officially Goes Mainstream,” Says ComScore

ByNalts

Wow. For a minute I thought this online video fad would pass like the pet rock. But now ComScore ordains it as “officially going mainstream.” We at WillVieoForFood take a more cautious perspective. We’ll believe it’s mainstream when our grandmothe starts watching online videos. Since she’s dead, that’s not happening soon. Here’s the press release…

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Fox to Sell Prison Break Episodes for $1.99 Online

ByNalts

Regarding the recent news of Google/Viacom and Fox’s move to sell video online, Catherine Holahan of Business Week Online writes: …The deals show just how far the online video industry has come in the past year—and are a harbinger of where it’s headed in a hurry. In a matter of months, many online video sites…

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How to Make Money on Online Video

ByNalts

I spoke yesterday with Joe Chapuis yeseterday who is a frequent commenter on WillVideoForFood.com. He’s writing an article on how to make money on online video, so if you have thoughts reach out to him. I don’t want to post his e-mail here but maybe he will. Joe runs a site called “WebVideoZone” that offers…

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Extra, Extra: Google Video Preparing to Share Ad Revenue With Video Creators

ByNalts

Google Video is rolling out some new features, including “instant gratification” uploading, and the ability to add comments, tags and ratings. Buried quietly in the “terms and conditions” (which you default accept if you don’t opt out in 5 days) is some language that suggests Google Video is preparing to give amateurs the ability to…

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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…

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Business Week Says Online Video “Mini Dot-Com Implosion” is Not on Horizon

ByNalts

A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…

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Smirnoff’s “Tea Partay” Music Video

ByNalts

This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz