This week I joined a conference call to provide feedback to the agency about a viral video concept that was to be shot this month. It’s a global campaign, and my focus is domestic. But is there such thing as a domestic video campaign? I had reviewed the storyboard and thought it was funny and bazaar….
The Coke contest is down to 8 submissions now that judge ZeFrank booted the one I had submitted. But there are still about 20 days for you to try. In an e-mail titled “your entry needs a little work,” ZeFrank wrote, “Unfortunately, we cannot include it on the site because your submission contains third-party content…
I’ve decided to write a book on viral video — aimed primarily at marketers and advertisers since amateur videographers and film makers don’t have enough money to buy books. Naturally I haven’t written a book before, but I sometimes read them. So I figure I’m pretty qualified. The working title is: “The Profit (Prophet) of Viral…
Blip does share ad revenue. The program is still in its infancy. Says BlipTV’s Michael Hudack, “Its paypal, quarterly, paid out after we receive the money from the advertiser or advertising partner. We have one partner up and running today and several more launching over the next few months.” Note that you’re not automatically enrolled….
This 6-minute video tutorial (“How to Make Your Own Online Video Site”) is designed to accompany the post from last week titled “The Idiot’s Guide to Making an Online Video Site.” It’s really quite easy- even if you have no technical skills like me. Check out www.CubeBreak.com to see an example of a site I created without…
According to ComScore, YouTube has slipped to the #3 site for online video viewing. This news doesn’t count as a YouTube “bubble burst,” but you may want to revise your entry in the pool. So here’s the poop according to MarketWatch’s Bambi Francisco. I’m not kidding. That’s her name: 3 out of 5 Internet users…
Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…
Interesting AdWeek story “Revver Tempts YouTubers With Money.” Seems pay-for-content is starting to approach tipping point. Note- Revver is like a Paypal of online video. Not a destination, but a tool to facilitate sharing and displaying of videos for those too small to hunt down advertisers of their own but would like ad revenue. Which…
Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…