Anheuser-Busch has released a collection of video “snippets” to feed the pre-game buzz. Check out the Budweiser YouTube channel to see more. Here’s a nice compilation of some of the Superbowl ads. Interestingly, DDB gives itself credit in the reel. I’m betting on the crabs as being a favorite, as well as the hitchhiker with…
Are those two beautiful words. Just soak in them. Viral Videologist. Bruce Haring of DIY Convention asked if I’d speak about YouTube success stories on Sunday, February 11 at the Egyptian Theater in Hollywood. Mark your calendars, folks. Free beer with admission. Anyway it turns out I was scheduled to be presenting 6 miles from there that same…
The Video on the Net conference is taking place March 19-22 in San Jose, California. Decent group of presenters. Looks like fun. Who wants to blog live from the event? Here’s the schedule. I’m including it because it has speakers names with hyperlinks to them. Reader convenience or SEO manipulation? You decide. 8:00am 5:00pm Registration…
Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…
The Wall Street Journal’s Emily Steel wrote a piece last week about YouTube’s efforts to commercialize itself. Steel titled it “walking the tight rope.” The article includes a Q&A with Suzie Reider, YouTube’s first chief marketing officer. Reider is rapidly expanding her advertising sales and marketing teams, as evidenced by YouTube’s own “we’re hiring” ads…
Okay, I’m being deliberately melodramatic in the headline, but it got your attention didn’t it? Here’s the latest news on mainstream celebrities charging into online video. While this will never stop user-generated content and amateur video creators, it will definitely steal a piece of the viewing pie. On the upside, it will also help mainstream…
Anheuser-Busch is providing “behind the scene” footage of the making of a Mad-Max-style Superbowl commercial featuring NASCAR’s Dale Earnhardt Jr. (courtesy of ReelPopBlog, and STLtoday.com). Smart advertising. None of this will diminish the impact of Superbowl ads, and now we can get a head start on the post-game buzz. I give credit to the agency…
There’s the “Ad Generator.” Courtesy of WelcometoWallyWorld, this site generates ads automatically. Click here to go directly to the generator. The ad generator, says the site, is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These…
Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….
When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…