After record views with EepyBird’s Mentos Geysers, the candy is reaching new beights. A Guiness record apparently. “Mentos Madness” was produced by Dustin Dow, Glenn Hartong, Michael E. Keating and Andy Knight. Says the description on the video: It wasn’t “500 bottles of pop on the mall, 500 bottles of pop …” It was 504…
In this very clever video we meet a woman personifying a consumer breaking up with her obnoxious husband, advertising. We catch this subtle analog because the actors’ shirts say “consumer” and “advertising.” It’s kinda like those editorial cartoons that assume you are clueless — so someone is illustrated holding a newspaper showing the headline the toon…
How do you make sure you’re not missing video contests? No excuses anymore. You can check into YouTube’s contest page You can hit this VidOpp for a nice summary of contests. You can register on Xlntads.com, which hosts custom contests (and is currently running a contest for itself). Click here to register, and tell ’em…
NewTeeVee editor Craig Rubens interviewed me last night, and quickly turned around this thorough piece titled the “Dao of Nalts.” Everything you never wanted to know. I credit to him for understanding anything I was saying after 4 vodka tonics. 🙂
I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…
The LA Times wrote today about product placement in online videos — a subject dear to my heart. In fact just last week I collaborated to spoof whole concept (stay tuned in about a week for the video). Back last summer — before I had much of an audience on YouTube — I made a…
A letter from Veoh: In the coming months, Veoh will be launching advertising and revenue sharing with Pro Publishers. We are building our own advertising technology to suit the needs of our publishers and audience, but in the meantime, we have decided to investigate external possibilities. Over the next week, we will run a trial…
What do you do when you hold a ketchup contest and about half of the entries are from one guy? Here’s Heinz’s YouTube site, and here’s the gratuitous contest site the agency presumably convinced the brand to build (equiped with auto-rolling video- ick). Still, it’s a good brand for a contest, isn’t it? Who can’t have…
Online-video has rules, and I’ve broken one. And I don’t care. A while back two YouTubers (myself and CharlesTrippy) did a fake feud on YouTube that created something of a backlash. Our loyal subscribers were outraged that Charles and I would give out each other’s cell phones to torment the other (see Charles’ video, then…
My favorite roving reporter, Alex Delyle (TheDailyReel), reports that Variety reports that YouTube may share ad revenue… some… day…. soon. Says Variety: Content creators who upload their videos to the site will be offered the option of having short ads shown at the beginning or end, with the resulting revenues split 50-50, according to Howard…