Revver is now facilitating video responses, a vehicle that helped propel YouTube’s community. The feature allows a viewer to react to a video via their own and attach it similarly to a comment. HappySlip, a prominent YouTuber who powers her website’s videos via Revver, announced the feature. The company is also now offering pre-roll ads…
Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…
The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…
If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I tried Second Life last weekend, and was so perplexed I decided to spoof it in this video called “Drunk Naked Flying in Second Life.” The video viralinated (became a top video in the “Gadget and Games” section), and I started receiving dozens of friend invites from people (I’m named “Nalts Writer” on Second Life but…
I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe….
Thanks to help from a friend at Coke, the Atlanta-based company will be turning out at the NYC Meetup with EepyBird (the duo made famous for their elaborate displays of Mentos & Coke fountains. They will showcase a geyser display at about 1:30 EST at Washington Park Square (near NYU). It’s part of a number…
Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…
It’s no wonder this is in today’s top 10 funniest videos on YouTube… “The iPhone and the Blackberry” stars Sophia aka Mugglesam (who has been on Good Morning America) as the glamorous iPhone, and her sister Bella as the Blackberry. Cost to Mac? Zero. [youtube=http://youtube.com/watch?v=6wcwIQIfFug]