Two interesting articles about online-video “seeding” and viral marketing in general, and a few of my favorite quotes: Josh Warner, head of Feed Co., a video-seeding outfit in Los Angeles, describes in AdAge his efforts to promote Obama. Who I had a dream about last night, but probably because my wife told me three times…
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
In further proof that I’ll not likely pass my next new-hire screening, here are two of many prank letters I wrote 17 years ago. The Internet never forgets, and Pat Kutack never forgets to renew his URL dedicated to his now defunct Georgetown University comedy troupe called “Rebels Without Applause.” Mind you, I never had…
The thing that put YouTube on the map was easy file sharing — quick uploads and fast Flash-based streaming. Lately YouTube is experimenting with high definition, which is a slight improvement from the typical squished Flash format. Here are the key things you need to know: It’s in testing, and it’s not perfect. The audio…
I found this quote interesting, as Liz Stowasky of the “Point Click and Go” show on Fox.com interviewed Michael Buckley (see video) from the WhatTheBuckShow. Stowasky asked Buckley about his plans for the future: “It’s so funny because whenever I do interviews they always seem disappointed when I kinda say I’m happy where I’m at….
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
I was interviewed Friday by a major U.S. television network on the subject of online video, and caught some footage of the reporter’s loaded questions and biased reporting. You’ll hear how he tries to shape the discussion to confirm his own belief that online video is crap, and that big media will continue its reign….
Alright, the “Cheat sheet for marketers interested in online video” didn’t get a lot of views. And frankly I get more people consuming my content in an hour than read this damned blog in a day. So to hell with you. Here’s what you should do to get viral, stupid marketers and agencies. Spend an…
Well we’re clearly in the bubble burst of online-video sites. Stage6 shut down, and Revver was sold. Who’s next?