He’s one of the most prolific YouTubers with more than 123,000 subscribers, daily comedic and topical rants, and he makes his primary income from YouTube’s “Partner Program.” But Sxephil was so frustrated by YouTube’s technical problems — which he said deprived him of ad revenue — that he turned his daily rant toward the Google-owned…
One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…
So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…
I’ve been saying for years that I’d trust 100 patients’ diagnosis and recommendations over one doctor’s. It’s the power of the masses: a large set of less educated opinions are more likely to be informative than one educated professional. As an example, I posted a video last night called “5Ks are brutal,” and described some…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…
We watched 10 billion videos in February, according to ComScore yesterday. That’s a 66 percent gain from February 2007, and apparently about 73 percent of people online are watching videos. Which means the other 15 percent are losers that are too busy brushing up on their math skills. 35 percent of this activity is on…
Now it’s your fault if you’re bored online and can’t find anything good to watch (besides Nalts crap). Tilzy.tv aggregates and lists a lot of the top episodic programming, and may especially helpful as a transition drug to online-video. Especially for you noobs who still think television is more interesting. The name, branding and tagline…
It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport). Naturally I couldn’t resist a…
There’s no question that traditional media tends to characterize online video — and YouTube in particular — as a cute fad. Certainly the bulk of the stories are about the “one hit wonders,” Internet clichés, and sensational hits like Chris Crocker, Sneezing Pandas, laughing babies and Star Wars Kid. When I saw some recent Comedy…
Here’s my video about LisaNova (a prominent YouTuber that broke her streak of sketch comedies by vlogging). I fake an accident in my Toyota. And how appropriate. A Toyota ad right there. Maybe it’s time to buy a Corrolla. Any discounts if I promise to show it on camera?