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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

ByNalts

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

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Televisions Obsolete. Online Video Takes Over.

ByNalts

No I’m just kidding. Television isn’t dead yet (but I’ll let you know when it is). You didn’t waste money on that high definition set, and you advertising executives still have a little shelf life. But here’s a new tidbit of research that verifies that online-video consumption is eating into our television viewing time. Courtesy…

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More Video Views Than People Living in Top 20 US Cities?

ByNalts

When I think about uploading a video to YouTube, I envision five audiences: The people I know in online video- fellow creators and members of the online-video community. Permanent record: is the video going to be a tattoo I might regret? Will it cause my kids or family any embarrassment that I haven’t already inflicted? The folks…

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Verizon Wireless Botches “Candid” Viral Video Attempt

ByNalts

Time to test out your “is it real or fake” instincts. Watch this video where a random Verizon caller is surprised when that Verizon Wireless “Can You Hear Me Now” guy shows up with an army of Verizon people personifying the Verizon network. Is it truly candid, or is our “victim” an actor? Shaky camera…

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7 Commandments for Winning a Video Contest

ByNalts

Brett Slater (Slaters Garage) was doing radio production, song writing and voiceovers about a year ago. Now he’s integrated simple video into his mix, and is sweeping up contests one after another. How does he do it? Check out his seven commandments for winning a video contest. I’ll tease you with three: Thou shalt be…

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Canadian Internet Starlet Meets Viral Video Genius

ByNalts

Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…

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The Secret Sauce of Viral Video? Falling Off a Stage. And Dressing Like a Dork in Public.

ByNalts

It’s now officially my Halmark. I like falling off the stage when I speak. This morning I did it at a Yahoo! conference in Toronto, and practically caused the organizer to go into labor early (sorry, Adina). Here’s the highlights, and includes some footage for a future video called “Dork Runner.” Thanks to mugglesam for…