There I was. Frustrated this morning after forgetting how I converted some of my old Windows Movie files (from the 1990s) into to something I could edit in Mac iMovie and post to YouTube. I’m running through various options, experimenting with various free software, and running into brick walls. Hours pass. Then I had this…
Last week I wrote one of my more seminal posts on the convergence of paid search and video. Those who comment on my blog, of course, are rather indifferent about these vital topics and would just prefer me to stick with such topics as farts and YouTube drama. Alas, I finally know how our summer…
The other day I got an alert from MySpace that Sasquatch had an update. I was reminded of a post I wrote 2 years ago about a “Messing With Sasquatch” campaign for Jack Links Beef Jerky. Unfortunately, the original 2006 videos are missing and the 2007/2008 videos are a bit over produced and make Sasquatch…
I’m in the process of positive change, and I deserve the best. That’s the mantra I’ve been citing this morning from my Louise Hay “You Can Heal Your Life“) book on tape. Go buy it via my my Amazon affiliate link, or get a gift card or some kind of crap like that. I’ve made…
A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…
Today’s day started with some reading of Louise Hay (my personal Stuart Smalley). Then I started scanning some of YouTube Creator Charles Trippy‘s recent Twitter posts. The posts have become a rather transparent view into Trippy’s recent funk. I see him as a stable, almost transcendental guy in real life. And maybe I’m seeing bird…
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….
I’ve written many times about compressing videos for YouTube, but it continues to be the most-frequently asked question. Many of the previous articles on this subject assume you can’t upload more than 100 MB files, but YouTube now permits files to be 1 GB (1000 MB). If you’re still uploading 10 MB files (as I…
When it comes to new-media news today, lots of rivers lead to the ocean. Steve Rubel (Micropersuasion) told me about this phenomenon two years ago when we hired him to speak at Johnson & Johnson, but now I’m seeing it first hand. I get all my news about cool stuff from you guys- the brooks…
The nice thing about focus groups is that even when you learn nothing, you get to spend some time out of the office eating M&Ms, stealing facility premiums, watching YouTube videos, and blatantly ignoring customers on the other side of the glass. What if cavemen took the concept of fire to a focus group before…