Readers Digest and I have had a long history together… We’ve spent many hours together (often on the loo, but that may be TMI). I used to explain that I subscribed to the mini magazine because I wanted to monitor the pharmaceutical advertising (it’s my day job… I gotta know who’s advertising). The truth is I…
Yesterday my wife and I were finalizing our information for a financial counselor who will tell us that we’re too deep in debt, not saving enough, and have precious little buffer. So naturally I found myself humming this intro tune all morning. I shot half of this on the way in, and then wrote a…
The EepyBird duo shows that if you have enough talent, you can move seamlessly from one major promotion to another — without anything particularly unique between. Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. They’re the Michael Jordan and Tiger…
Virgin Mobile today is permitting Break.com to place a small Break logo on its website. See Break.com for example. Naturally, I’m being sarcastic. Break shows that online-video sites can paint themselves like a public-transportation bus or a college-kids head… hey, it works better than banners or pre-rolls. And don’t pretend it didn’t make an impact.
Sometimes it’s the laughing that makes a video. Try watching this the first time with the audio off. Then watch it again. The genuine laughter makes it funnier. http://view.break.com/564598 – Watch more free videos
We’ve seen a spew of Internet weblebrities flounder as they tried to dive across the giant chasm between online-video and television. But we have our money on Michael Buckley (WhattheBuckShow), whose HBO deal was confirmed by Wired and Tilzy. You know it sucks being at the center of gossip, but the last blog that gets…
It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model. As…
When PR Pro Laura Hart (Beck Media & Marketing) contacted me in early August about how-to video site “Wonder How To,” she suggested a WVFF blog post on top video sites, and told me her client’s website had 145,000 videos. I was impressed with her pitch (she had bothered to read the blog), and promised…
The New York Times writes another “web video is a losing proposition” article, and boasts countless of examples of overbaked web series that lost their shirts. I think Squeegees is a perfect example of the problem with online video and monetization. Writes Brian Stelter: “Squeegees,” a 10-episode series by Stage 9 (a digital subsidiary of…
Someone once said that a new blogger stays on his/her own blog, while a seasoned one comments and reads others. The same is true for video — appearing on other people’s videos is as important as making your own. Especially if that creator is more popular, more talented (which is mostly the case for me),…