This Advertnews.com post has a series of student-created ads that showcase creative advertising ideas that blend into their environment. A PSP2-shaped tennis court. A shopping-cart belt that shows Expedia and illustrations of luggage. A Toblerone bike rack. The form and function become the ad, or vice versa.
Do you vlog? Then YOU might be dull enough for television. TV Diaries, a sparse but new blog, claims to be building a show with The Conlin Company, who is behind such reality-hits as “Hell’s Kitchen” and “Nanny 911.” Says this post: We’re seeking Emotional Exhibitionists who have nothing to hide. If you can entertain,…
I’ve developed a fairly comprehensive list of my sponsored videos, and the case studies surrounding them. See this page on kevinnalts.com to review the brand goals and see the videos. I’m glad to have a TubeMogul profile so potential clients can see accurate, real-time details about my views and demographics (see chart below). My most…
eMarketer (via Wired) produces sober estimates about the sustainability of the current online-video “CPM.” (that’s the way online-video ads are priced… cost per thousand). What does it mean to you? Viewer: Not much. Just keep watching. Especially my crap. Amateur Creator: It may seem initially upsetting, but of course supply/demand will take care of things….
The Wall Street Journal (a really old newspaper that a lot of people read… some of whom aren’t directly responsible for the financial crisis) reports that although only about 1% of people have moved entirely to online-video instead of via cable… people are dropping cable TV to save money. Integrated Media Measurement Inc., reported that 20%…
Shire Pharmaceutical received an FDA Warning letter as a result of a YouTube video by Extreme Makeover (Home Edition) host Ty Pennington. You can see the full letter here at the FDA website. Shire acknowledged that it was aware of the YouTube video posted by Pennington, and helped promote the content. Here’s part of the…
Do you remember the classic “Clownpenis.fart” SNL skit that spoofed a financial institution that was so late to eBusiness they had to settle for the worst domain name in history? Now there’s the Domain Name Dollar Store by QuietLibrary. See this video… “MySpace may be taken but MyShpaesh.com isn’t.” (thanks Jan for this tip). I’ve…
NewTeeVee teased us last month about first-time director Chuck Potter (thirdcareerfilms) and his new YouTube documentary, “I Want My Three Minutes Back.” Now the film has a website with a blog, the trailer and some more information about Potter’s efforts to get the new film into film festivals. While it’s true there’s only a niche…
PepsiCo is offering a million dollars to the best consumer-created 30-second spot, which will air during the Superbowl. The “Crash the Superbowl” campaign. Five finalists will receive $25,000 and a trip to the Superbowl. Should you enter? Sure if you’ve got a killer idea, and are prepared for stiff competition. While many contests languish, these…
I MUST know what you think of this Bill Gates and Seinfeld campaign. Please scan this short article on the Huffington Post, and watch the clips if you haven’t. Then comment below, but be specific. Why do you like or not like them? Then, and only then, are you allowed to peek at the “more”…