You won’t likely see this 30-second consumer-generated video in the Superbowl, but I decided to enter the contest anyway. I named this entry “winning commercial” for Google’s spiders not for you. It’s really a loser. If I was smart, I’d focus on nailing another poorly promoted contest, instead of tossing my hat into this crowded…
This Hollywood Reporter article reveals that PopTub (a new show on YouTube) is backed by bigger players that I thought. (Google) quietly launched a video series September 8 on its YouTube property called “Poptub” with Embassy Row, the production company run by “Who Wants to Be a Millionaire” creator Michael Davies, and Pepsi. So we’re feeling…
Even online-video noobs (like Britney Spears, who only started posting to her YouTube channel in early 2007) are selling out in product placements! But at least she can have some fun with it. The Nokia 5800 spotted in Britney’s “Womanizer” music video has an appointment scheduled for “product placement meeting.” Courtesy of Yahoo Video blog, where…
I advocate that brands participate in online-video, but by partnering with those already “in the house.” But I struggle when I see Zappos becoming a publisher. Or Bank of America developing a financial-advice channel (and surprisingly co-branding it with YouTube). Whatya think?
Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…
ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…
I love it when media picks up my clip, and I hereby grant any and all media sources rights to use clips with stories (as long as I’m credited, and ideally informed). Here’s a question for you, though. Obviously we can’t rip a Viacom show and post it on YouTube. But it appears that newsclips…
Last night I had the pleasure of dining with Filmmaker Chris Barrett, actor Efron Ramirez (best known for his role as Pedro in Napoleon Dynamite), YouTube Comic EdBassmaster, and Barret’s Publicist partner. Barrett and Ramirez had spoken to a group of underprivileged highschool students in Camden, NJ yesterday afternoon, and were doing a media circuit…
TubeFilter, which tracks the “best scripted web series,” reports that NBC Universal Digital Studio will create a slate of new original web series to be produced with 60 Frames Entertainment. NBC promises to bring the “most talented writers and producers in entertainment” in efforts to “create a much higher-quality production value than what is normally…
Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! Fear not these gloomy photos of the depression that you’re seeing on all of the weekly magazines. And this is according to Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising…