Daisy Whitney reports on Hollywood’s Top Web-Video Agents. It’s interesting that there’s really no mention of popular YouTube stars crossing over. “Ask a Ninja” is about the closest we’ve seen, but that’s a character and it was far bigger than YouTube. Three parts worth mentioning: Television writer Seth MacFarlane’s Web series “Cavalcade of Cartoon Comedy”…
Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending… From Jack Meyers’ media report. “Marketers need to determine how they can put less money…
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…
A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…
News roundup. I just savd you visiting 10 websites. AdAge today reports that “Internet Superstar” (by Revision3) is R.I.P. A moment of silence please for Internet’s Martin Sargent and friends. The show’s recent McCain spoof has a slow build, but some comic moments as McCain discovers a phone without a cord.. Microsoft is asking consumers…
You know I’ve blogged got almost 3 years about online video. I used to check out the stats, and think about SEO. Now I just dig the informality and the little gang that’s formed around it. Since the typical ratio of views/comments is probably 95 and 5, I’m probably ignoring the needs of a few…
The last time I checked, it was easier to find Yahoo Video by searching for it, rather than trusting the user-experience folks at Yahoo.com. But let’s give it a shot anyway. You start your Rubiks cube and we’ll see who gets there first. I’m at the Yahoo! Homepage. I see Movies/TV in the primary navigation….
Oh shut up about the stupid recession, you big whiner. I’m sick of hearing about it — and just because it’s an economic depression doesn’t mean we all have to get clinically depressed. Seriously. You’re beginning to sound like that annoying friend who’s always complaining about health problems… The co-worker or neighbor who doesn’t know that…
I’ve always had a brain crush on Seth Godin, and used to preach his gospel when I worked at an interactive agency pre-bubble burst. But I had lost touch with the author since his Purple Cow book, and was glad to get a dose of his new “tribal marketing” insights last week in NYC. Here’s…
I originally titled this blog post, “PopTub: Does it Suck or Rock.” But then I realized PopTub is about a bigger issue. But first, let me set the context. Last Friday I wrote a post about PopTub and said I wanted to appear on it. Today that wish came true (see below). Now I just have…