When I saw the recent “I’m on a Boat,” feauring SNL’s Andy Samberg and T-Pain, I felt like I was seeing an ad for a song. Turns out, Samberg has created an album/label called The Lonely Island (with NBC and others) to market his rap parodies. Interestingly, he’s not using the YouTube/Google “sell video” checkout feature I…
TubeMogul upgraded its total file size to 1 GB, and Brett Wilson (its CEO and founder) claims they did it for me (I begged). You see, if you’re posting videos online, you might as well post everywhere you can (even if 95% of your views are on YouTube). As long as you set up your…
ViralVideoWannaBe (aka fallofautumndistro) is offering 3 copies of his YouTube book if you sign up to his e-mail… I’m mentioned in the book, and if you read it, you’re guaranteed to be an instant YouTube celebrity I think. I’m not really sure. I kinda scanned it.
You know, it occured to me after writing that headline, that most of you will snip “marketers have and always will lied.” But let’s put that debate aside for a moment. If the past few years have taught us nothing it’s that social media doesn’t respond well to advertising pretending to be otherwise. I’ve got…
Windy day? Got Kleenex? Try our new sport… Tissues in the Wind…
I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…
It’s not the first year a Superbowl ad was produced by an amateur (source: Advertising Age report on USAToday poll). But this year’s $2000.00 commercial featuring a crystal ball getting tossed into a Doritos machine beat many of the Madison-created commercials. It’s a good day for companies like Poptent/Xlntads, which contract with amateurs to produce…
Superbowl commercials are all the buzz online
We count down the best and worst of 2009 Superbowl ads even before the Superbowl is finished airing…
Online-video sites featuring Superbowl advertisements of 2009