Oh the irony of thinking back on “Oh Mice and Men,” as we face an economic meltdown… A financial catastrophe being celebrated by the media (and even pessimists who aren’t currently employed in media) as “the worst since the Great Depression.” You see, Steibeck’s “Of Mice and Men,” placed George Milton and his large but…
Haven’t been to Dailymotion in a while? Check out the “Big Mexican Punch Up.” It’s a tradition that dates back to feuding neighbors, but the mayor cautions us that participants, by rule, can’t have been involved in a dispute prior to the event. They don’t want them venting frustration as they punch strangers repeatedly in…
Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…
Everything you want to know about watching TV and movies “on demand” on your television via the Internet. Designed for poor people who aren’t technical geniuses.
The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…
How can entrepreneurs find digital talent?
An important note from Google about how to ensure your videos are easy for Google to find… Video Sitemaps: Make your videos discoverable [Original Post by Amit Paunikar, Product Manager] Indexing video content presents some unique challenges, and if you have videos on your site, you’re probably wondering how to make sure your videos are…
Chris Brogan uses this Bigelow Tea example (see video below) of how to “put a face to a brand.” He’s right.. In just a few seconds, you’ll think differently of Bigelow, and it might change your behavior when you confront dozens of choices of tea (many with more exotic packaging and higher price points). BUT…
A story of spending your way out of depression/recession… with lessons of Universal Attraction and affiliate links to digital cameras.
Despite this gloomy IDC report (AdAge) about online-advertising contracting, online video will flourish. And I’m not the only guy who thinks so. IDC’s director for digital media and entertainment, Karsten Weide, tells AdAge that online advertising spending will be soft the first half of 2009 (but online advertising will do better than the economy at large)….