Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
Twitter and public speaking
Currently YouTube doesn’t distinguish between professionals and amateurs in its “Partner” program, or in the way it alleges to promotes videos. But this article suggests that’s about to change, and it’s an important sign that YouTube may be transforming from a user-generated platform to a professional media distributor. Today, advertisers have two choices: they can…
A few months ago, I tried Boxee. It’s software that allows me to watch more Internet video via an otherwise limited device like AppleTV. It was a bit difficult to install (download, put on USB drive, reboot AppleTV), and it vanished when I accepted a new release on AppleTV. I didn’t bother trying again, because…
This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…
Well we’re no fan of preroll ads, but apparently cinema ads rank among the top media categories for audience attention (source: Jack Myers’ DailyMediaData.com). Oh, the findings are sourced to sponsor Screenvision.com. We’re not sure, but we suspect the test group included 24 male employees of Screenvision who just finished watching a trailer of hot chicks…
Between professional video content and user-generated content is a vibrant solution for advertisers. And most are missing it.
Yahoo video changes again.
How to give the best presentation (using Powerpoint) that your audience has ever seen
Wikipedia is magic and frightening, and I’m a Wikiphobe