Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
In a recent WillVideoForFood Forum post, I invited people to submit their “must read” blogs and websites on the subject of online video. As you can imagine, it’s very difficult to find these on Google. Here’s an initial list, and I’m going to be making a video featuring the best sources. So please let me…
A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….
A new startup is paying college kids to simply mention product names to strangers. It’s part of a new viral-marketing wave that capitalizes on the trust of peer-to-peer “buzz marketing. Here’s a video that explains how the system works, and be sure to visit www.CashtoBuzz.com to see some top-notch clients. [youtube=http://youtube.com/watch?v=e9KtYoUoImk]
NYC on “7.7.7” is shaping up to be the largest ever online-video meetup. I’m basing that on roughly 300 registrations on the horrendously ugly but informative www.youtubemeetup.com. And the YouTube gathering in San Fran attracted several hundred people with just 2 week’s notice. YouTubers will converge upon Washington Square Park from 11-8 p.m. on July 7,…
NewTeeVee editor Craig Rubens interviewed me last night, and quickly turned around this thorough piece titled the “Dao of Nalts.” Everything you never wanted to know. I credit to him for understanding anything I was saying after 4 vodka tonics. 🙂
“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…
The title to this post will be lost on anyone that’s not an Eddie Murphy fan. But there’s at least one reader who will get that. The Cap’n came to my defense like a big brother wrestling down a bully. Thank you readers for your help in fixing the Break.com situation. Seems I’m not the…