I tried yesterday to talk Ben Relles (Barelypolitical.com and Obama-Girl creator) to make this video, but couldn’t resist doing it myself this morning. It’s a parody of the George Bush interview with NBC’s Richard Engel (the White House this week took offense to “deceitful” editing by the network). Hopefully I’ve offended Bush and journalists equally…
The biggest mystery of YouTube partners (those who share in advertising revenue generated by their videos) is yet unsolved. My post about Sxephil’s reaction generated a lot of discussion, but there’s still a big unanswered question…. Are the YouTube ads missing because advertisers aren’t buying? Or is there a technical glitch prohibiting them? Either option…
I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and…
One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…
So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…
It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport). Naturally I couldn’t resist a…
Here’s my video about LisaNova (a prominent YouTuber that broke her streak of sketch comedies by vlogging). I fake an accident in my Toyota. And how appropriate. A Toyota ad right there. Maybe it’s time to buy a Corrolla. Any discounts if I promise to show it on camera?
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
All the bad advice on how to manipulate YouTube in one handy video. Where do I start? Buried in this, actually, is some good advice… Like being creative about tagging with less competitive terms. And keeping a video shocking and fast, and coming up with clever names and thumbnails. But much of it is futile…