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Video Sponsorship Trends: “Cashing In” or “Selling Out”

ByNalts

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…

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Swear Jar by BudTV Viral-Only Campaign

ByNalts

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…

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Consumer-Generated Ad: Oreo Global Moments Finalist?

ByNalts

I usually don’t make a lot of noise about a contest I’m entering, and I’ve been entering fewer lately. The competition is high, and I rarely win (although often I’m a finalist). The Oreo contest intrigued me because certain YouTube creators were asked to enter, and I figured that would improve my odds. There’s going…

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Long-Tail Celebrities Won’t Get Famous and May Not Care

ByNalts

Here’s an excerpt of a wonderful post on Cracked.com titled “YouTubers That Will Never Be Famous.” It’s an opportunity for me to “clear the air” about being a self-proclaimed “weblebrity” (which is, you see, rather distinct from being a celebrity). LONG post, here, folks but this one is jam-packed with delicious goodness. The internet is a big…

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Pratfall Spices Up Viral-Video Panel

ByNalts

So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…

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YouTube and Implications of Live Video

ByNalts

RedOrbit reports about YouTube’s plans for live video, but most of the discussion since this Sarah Meyers Pop17 scoop (see below) has centered on the implications to networks. Says RedOrbit: Back in February, US video blogger and self-styled chronicler of online celebrity Sarah Meyers sidled up to the YouTube founder, Steve Chen, at a New…

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Selling Out? Cashing In? The Canadian Perpective…

ByNalts

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece…

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Contrived and Stealth “Viral” Campaigns Still Controversial

ByNalts

A few amateurs created a giant lego ball and videotape their friend dressed as Indiana Jones running from it down a San Francisco hill, where it crashes into a car. Of course the pieces stay intact, and the ball appears to be stryofoam dressed with legos. What’s wrong about this video? We think the fake…

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YouTube Now Advertising Free!

ByNalts

 Well it’s been a week or so since I’ve seen an Invideo ad on YouTube. I’m not aware of a public statement regarding what is allegedly a technical issue. My new banner is “Nalts: Now With No Advertising.” And I’m still posting away… At least the subliminal ads are still running (see YouTube Picks).

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How to Win a Contest (Case Study)

ByNalts

ZackScott, one of my favorite fearless video creators, returns for a guest blog post about winning a recent Xlntads ProQuo contest (disclaimer: Zack and I both contribute to Xlntads as members of a “creative advisor board, and he wins contests while I think about them). Zack told me yesterday, “I’m hoping people think I’m such…