Here’s an ad display model from NBC’s The Office’s site, and we’ll see more and more like it. It’s the video preroll and the flash ad… rolling simultaneously in different areas of the screen. My minor annoyance as a viewer is more than offset by my fascination as a marketer. Plus NBC is offering exclusive…
Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…
So my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis: What’s the first law of viral videos? Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite…
Advertiser looking for reach? Viral-video creator looking for income? Video website looking for revenue? It’s the YouTube Viral Video Broker. He’s got the answers. Tags: Laipply, Numa Numa, Emmilina, Brookers, Smosh, YouTube, Coke, Coca Cola, YouTube, McDonalds, Subaru, Verizon, Singular, Wireless, Advertising, Online,
In this San Francisco Chronicle article by Ellen Lee, Charles River Venture Capitalist George Zachary predicts that 90 percent of online video sites will disappear. Some will simply shut down; others will be gobbled up by larger companies. (Brief ad here- if anyone wants to gobble up CubeBreak, make an offer… I just got a…
Here’s a sample of the Google ads that will run via AdSense (but not initially on Google itself). Not too obnoxious in my opinion. Thoughts? They don’t auto load which is so critical.
Walmart is just one step away from making Mentos & Diet Coke explosions in its parking lot to win the hearts of the 20-something crowd (you know, the ones that will be shopping at Walmart around the year 2057). Thanks to Adriana Cronin-Lukas’ “Furl” for identifying this AdAge story about Walmart’s MySpace account. AdAge refers to it as…
Highlights from a recent Wall Street Journal article on the pay-for-content online video sites… New Web Sites Pay for Clips By JESSICA E. VASCELLARO July 12, 2006 In his spare time, Patrick Sell, a 31-year-old marketing analyst, enjoys shooting short videos of well-dressed women strolling along New York City streets, then posting them on the…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…