Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…
Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…
TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…
In a move the Wall Street Journal said could have a “ripple effect” for networks, CBS said it would will simulcast the soon-to-launch “Evening News with Katie Couric” live on the Internet. The WSJ ads, “Until now, no major TV networks have aired any of their programs on the Web simultaneously with television, although several…
Regarding the recent news of Google/Viacom and Fox’s move to sell video online, Catherine Holahan of Business Week Online writes: …The deals show just how far the online video industry has come in the past year—and are a harbinger of where it’s headed in a hurry. In a matter of months, many online video sites…
Google Video is rolling out some new features, including “instant gratification” uploading, and the ability to add comments, tags and ratings. Buried quietly in the “terms and conditions” (which you default accept if you don’t opt out in 5 days) is some language that suggests Google Video is preparing to give amateurs the ability to…
BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…
This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz
Another online video article by WSJ: “Google to Distribute MTV Clips: Deal for Ad-Backed Videos Could Bolster Revenue, Broaden Viacom’s Reach” by Matthew Karnitschnig. How’d you like to have that last name and have to spell it to people 4 times in a row every single day? The Highlights Google will distribute video programming from…
One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…