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Why Google and YouTube is Moronic

ByNalts

I resisted the temptation to read everything and organize my thoughts. Just woke up, poured coffee, scribled some notes, turned on the camera and ranted. Here’s the resulting “video rant” about yesterday’s news that Google is buying YouTube for $1.65 billion dollars. Here’s the same video posted on YouTube. Top 10 reasons this Google acquisition of…

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Viral Case Studies… Coke Zero and Gap

ByNalts

A panel at last week’s Online Media, Marketing & Advertising (OMMA) conference in NYC was titled “Campaigns that Seek Out Consumers will Fail. Campaigns that Consumers Seek Out Will Succeed.” Here are two examples of Coke and Gap viral ads — so dang fabulous you can just IMAGINE the resistance they got from their respective corporations….

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Sesame Street vs. Coke

ByNalts

The Coke contest is down to 8 submissions now that judge ZeFrank booted the one I had submitted. But there are still about 20 days for you to try. In an e-mail titled “your entry needs a little work,” ZeFrank wrote, “Unfortunately, we cannot include it on the site because your submission contains third-party content…

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BlipTV Begins to Share Ad Revenue With Video Creators

ByNalts

Blip does share ad revenue. The program is still in its infancy. Says BlipTV’s Michael Hudack, “Its paypal, quarterly, paid out after we receive the money from the advertiser or advertising partner. We have one partner up and running today and several more launching over the next few months.” Note that you’re not automatically enrolled….

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Flying Cars Debut in GM Viral Video Campaign

ByNalts

Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…

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AdWeek: Revver Tempts YouTubers With Money

ByNalts

Interesting AdWeek story “Revver Tempts YouTubers With Money.” Seems pay-for-content is starting to approach tipping point. Note- Revver is like a Paypal of online video. Not a destination, but a tool to facilitate sharing and displaying of videos for those too small to hunt down advertisers of their own but would like ad revenue. Which…

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Who Will Make Money With User-Generated Online Video?

ByNalts

You will, dear reader. But now even more people will. Scott Karp, the popular “Publishing 2.0” author, has given away some of our secrets in his article “Who Will Make Money With User-Generated Online Video.” That’s okay. There’s enough to go around. In addition to advertising revenue-sharing, Karp points out “subscription revenue sharing.” I’m having trouble…

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Napster Advertises on YouTube

ByNalts

Look where Napster is advertising. YouTube. Alex, I’ll take “irony” for $1,000 It reminds me of high school when my friend Lee would cheat off of our friend Paul… neither studied. Napster’s “online media buyer” reports the YouTube buy is part of a fantastic suite of CPMs he nailed on sites that also include WebVan,…

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Truth in Blogging: Disclosure About New Blog Sponsor

ByNalts

I think it’s important for readers of “Will Video for Food” to know that this blog will be, effective September 1, sponsored by an advertiser. I will, of course, maintain complete objectivity in my reporting of online trends, video websites and techniques for getting your videos and ads seen and discussed. That’s paramount to the…