News earlier this week suggested NBC pulled out of iTunes because it wanted to charge more per episode than iTunes felt comfortable. But NBC is now going with Amazon.com for the exact same price ($1.99 an episode) – source WSJ. So we can only conclude that NBC wanted a bigger cut of the action, got ticked at…
In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…
I did a Google search for “hair loss” remedies and “gardening tips.” Seems the Mentos/soda combination is highly effective at both. Here’s my latest sponsored video for Mentos. Thanks, guys. [youtube=http://www.youtube.com/watch?v=flk9Glq1LeU]
In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…
What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…
I’ve been struggling with various revenue sources for videos (since the YouTube “partners” revenue hasn’t yet kicked in, and I don’t know yet whether it will be meaningful). There are several models in play… There’s custom work like the videos I’ve done for several sponsors for a flat-fee charge of $2-$5K (which is “found” money,…
The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…
If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I tried Second Life last weekend, and was so perplexed I decided to spoof it in this video called “Drunk Naked Flying in Second Life.” The video viralinated (became a top video in the “Gadget and Games” section), and I started receiving dozens of friend invites from people (I’m named “Nalts Writer” on Second Life but…