Warning: YouTube prank spoiler here. If you haven’t spent some time on YouTube’s homepage today, stop reading immediately. If you have been there, you might have noticed that each of the attractive thumbnails take you to the same video. Rick Astley’s supah cheesy “Never Gonna Give You Up.” You’ve been “rickrolled.” My hats off to…
Which online-video site is mostly likely to be part of the bridge between television and the Internet? You can fault the model, and question it’s sustainability. But Yahoo TV is well poised to leverage its partnerships with Verizon and TiVo to start serving its bite-sized video content via television sets equipped with broadband boxes. Take,…
Two interesting articles about online-video “seeding” and viral marketing in general, and a few of my favorite quotes: Josh Warner, head of Feed Co., a video-seeding outfit in Los Angeles, describes in AdAge his efforts to promote Obama. Who I had a dream about last night, but probably because my wife told me three times…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
Alright, the “Cheat sheet for marketers interested in online video” didn’t get a lot of views. And frankly I get more people consuming my content in an hour than read this damned blog in a day. So to hell with you. Here’s what you should do to get viral, stupid marketers and agencies. Spend an…
Well we’re clearly in the bubble burst of online-video sites. Stage6 shut down, and Revver was sold. Who’s next?
You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…
Memelabs has a platform for running viral-video contests. Didn’t know that existed until now, and it seems to make sense. It’s a better alternative to a “throw away” site that is custom designed by an agency. No big clients yet, but a number of active contests.
You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…