Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…
Native Advertising is evil, and John Oliver grills it in this comedy routine
There’s a new Global Online Video Association led by Paul Kontonis. What does it means to YouTube and the networks like Collective, Maker, Machinima, Fullscreen and others?
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
comScore’s September data sheds some light on the non Google video-sharing sites, the top ad networks, and the top-1o channels on YouTube, all of which are professional. The biggest takeaway? The Santa María, La Niña, and La Pinta have long since landed and the corn-sharing Indians are being run off the east coast. Professional content (or web…
Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…
An monkey/ape using an AK-47 video has gone viral with more than 12 million views since it was posted less than a month ago… While it may have fooled your barber, you certainly know better. It’s an increasingly rare but solid example of using faux footage to stimulate buzz… in this case for 20th Century…
Check out how Norton us using video as part of a very targeted but comprehensive campaign (an ad in Newsweek last night had strong stopping power for me… a shower not working because cybercriminals had stolen my mortgage money). It’s a paid, not owned, approach to online video, but it’s smart. Norton is shifting from…
According to a recent comScore report (May 2011, released June 17, 2011), Hulu was the last-place site in the top ten for unique viewers, it had the highest number of ad impressions of any site included in the survey. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad…