Budweiser Superbowl Commercial: Sneak Preview Online

Anheuser-Busch is providing “behind the scene” footage of the making of a Mad-Max-style Superbowl commercial featuring NASCAR’s Dale Earnhardt Jr. (courtesy of ReelPopBlog, and STLtoday.com).

Smart advertising. None of this will diminish the impact of Superbowl ads, and now we can get a head start on the post-game buzz. I give credit to the agency especially for feeding it through common distribution channels instead of naively creating some damned micro-site with flash and Windows streaming media.

It will be interesting to see if you can find online the versions of the ads that the agencies post, since every desperate YouTuber will be posting every funny advertisement minutes after the game. If I were one of the agencies, I’d arrange to have my activated the minute it airs and work with YouTube to ensure it’s searchable (or featured). The ability to search tags isn’t automatic- there’s some lag time.

What should be fun is when one of the actual ads makes it accidentally to YouTube before the game. It’s bound to happen. It only takes one tiny link in the chain, and a lot of people would see it before the agency or brand could prove to YouTube that it’s maverick.