Ben Folds’ fans in the sold-out Hammerstein Ballroom (NYC) show last weekend thought the musician was having an Ashlee Simpson lip sync moment. Folds’ song began skipping on CD and the band had to restart the opening (see video). Finally, Folds’ drummer and guitarist marched off the stage in frustration.
Turns out the moment was another fine mission by the folks from “ImprovEverywhere.” Here’s the back story.
It’s an embarrassing statement about marketers in 2012. I’d like to apologize on behalf of them all. According to Kantar media, 77% of brands aren’t using online video; they’re exclusively national TV. Says Clickz: A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. According to the study,…
He’s one of the most prolific YouTubers with more than 123,000 subscribers, daily comedic and topical rants, and he makes his primary income from YouTube’s “Partner Program.” But Sxephil was so frustrated by YouTube’s technical problems — which he said deprived him of ad revenue — that he turned his daily rant toward the Google-owned…
So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…
All you can ever hope when you make a stupid online video is a reaction. You don’t really care if it’s positive or negative. And that’s what I got with the Lay Me Off. Yahoo gave me a gift I’ll always treasure. It’s hundreds and hundreds of scathing comments about the video, and I’ve only…
I recently received an e-mail from Martina Kominiarek, executive director of our county library system, regarding my candid-camera style “Farting in Public” video. Seems a library patron complained to her about the video, which has been viewed more than 1.7 million times on YouTube. You can imagine the sinking feeling I had when I received her e-mail (which…
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
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I watched that vieo in anticipation of the outcome!
Thanks!
YO THE CHICKEN NODDLE SOUP SONG AND DANCE IS CRAZY….YO THAT SONG IS FIRE…I LOV THE VIEDO…..PEACE