We wrote about Barats & Bereta‘s “Cubicle Wars” video in August. And “If God Had a Facebook” in September. Now the two have a 6-figure deal with NBC. Congratulations, guys. And thanks to Mark Day for the scoop.
Call us if you need extras, guys. Not that you need a third wheel.
This just in: Nice coverage of the story on Mashable (via Micropersuasion).
Direct-response television (TV ads that have a “call to action”) aren’t new. But I did have a chance to hear about best-practices on DR-TV and they struck me as awfully similar to some of the online-video entertainment best practices. Example: Immediate Appearance of Response Mechanism (start your video with a compelling clip) Response Mechanism Duration…
Here’s Kassemg, who I didn’t know about until TheStation was born months ago. Watch him interview these folks in “Best of California On,” and enjoy the awkward tension. And when you get to the frame below… I dare you not to think of his “Jew-nosed” ugly girl in Teen Cribs. Need more? See his YouTube Channel…
Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…
The EepyBird duo shows that if you have enough talent, you can move seamlessly from one major promotion to another — without anything particularly unique between. Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. They’re the Michael Jordan and Tiger…
A few people have asked me what camera I’d buy and from which store. I’m not quite on the market for a camera because my old Panasonic is good enough, but here are some tips (don’t worry- I may be making money from online video sites but I have no stake in camera manufacturers. One…
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And call me, guys, if you need an idea guy. I’m never out of ideas. Won’t work on spec, though. Will work for airline tickets to exotic locations, though. Think China. Burgeoning market. Soon a post-industrial culture with lots of yang.
And I’ll work for hamburgers. Robble robble robble.
There’s always somebody underbidding me. What’s that line you use, Kevin? I make nothing on each video but I make it up in volume?