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AOL Buys Banners on YouTube

ByNalts

I can just hear the internal dialogue on this banner campaign…

youtubeaol.jpg

  • AOL VP of Marketing: Why are we still running ads on YouTube?
  • AOL Media Buyer: Because you told me it might help in our negotiations to buy YouTube.
  • AOL VP of Marketing: Well Google bought them, idiot. They’re our competition in case you’re not keeping up on these things.
  • AOL Media Buyer: But you signed the insertion order yourself, sir. And we’ve committed for 8 more weeks.
  • AOL VP of Marketing: Can you change the creative?
  • AOL Media Buyer: It will increase the CPM. But we can change it. What would you prefer?
  • AOL VP of Marketing: “Click here to get the hell off YouTube and check out AOL Uncut.” Or something to that effect.

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ByNalts

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Trend Spotting: Tag-Team Vlogging… Brothers, Awesome Girls, Guys, Kids and Dogs.

ByNalts

It’s the hottest new trends in video vlogging since ZeFrank jumped the shark. A video channel shared by multiple people, each of whom takes a certain day of the week. The possibilities are endless. Thought it’s probably an art form that has roots in the 1700s, this was mainstreamed by BrotherHood 2.0, where two brothers…

T-Mobile Airport A Cappella: Everything But ImprovEverywhere

ByNalts

Hard to criticize this lovely video featuring surprised passengers in Heathrow Airport being surprised by a cappella songs in every genre. Part of T-Mobile’s Life’s For Sharing campaign. I just wish they’d partnered with or acknowledged Charlie Todd (author of Causing a Scene) because he kinda invented (or at least popularized) this type of video.

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YouTube Is My Life (Destined for Feature)

ByNalts

I don’t think there’s been a video in 2007 that I’ve watched as many times as this recent discovery, “YouTube is My Life.” Seriously. I think I’m up to 19 views. It’s by ChurchofBlow (aka WeepingProphet). His real name is either Jeremiah McDonald or Bernard Smith, and he’s a former film student based near Boston….

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