Nalts Bio (see also Nalts on YouTube. Nalts on Twitter. Nalts on Facebook. Nalts on LinkedIn and even Nalts on Wikipedia)
Kevin “Nalts” Nalty was going viral before the inception of YouTube. In 2007, he ascended to become one of YouTube’s most-viewed stars, amassing an impressive portfolio of over 1,000 videos, collectively racking up a staggering 309 million views. Among his standout creations are uproarious pranks, exemplified by fan favorites such as “Mall Pranks” and “Farting in Public,” each garnering a remarkable 14 million views. See the best of his pranks in this highlight reel. His pièce de résistance, “I Are Cute Kitten,” has achieved an astounding 48 million views. He was also well known for family-friendly videos that included his four children — such as “Kids Steal Van” or “Gum Tree. (one of his personal favorites).”
Although his primary occupation remained in the field of marketing, from 2007 to 2011, Nalty witnessed an extraordinary surge in popularity, concurrently excelling as a video star, influencer, sought-after speaker, and author of “Beyond Viral” (published by Wiley & Sons). He collaborated with prominent YouTubers, made numerous media appearances, and organized and participated in large-scale YouTuber gatherings, including one of the inaugural events on 7/7/7 in NYC. The emergence of a Wikipedia page dedicated to him served as a poignant testament to the impact of his work.
Nalty was a unique figure in the YouTube community, leading a dual life. By night, he crafted prank videos, family vlogs, and comedic content, cultivating a vibrant audience, which swelled to a quarter of a million YouTube subscribers. By day, he served as a product director at both Johnson & Johnson and Merck. While he discreetly refrained from referencing his employers, they were cognizant of his unconventional pastime, offering their support albeit tinged with a touch of apprehension (notably, the PR team at J&J even prepared a standby statement about him).
In recent years, Nalty has seamlessly melded his 25-year tenure in pharmaceutical marketing with his ever-evolving brand planning and engagement strategy expertise. He has helmed strategy teams for industry-leading pharmaceutical advertising agencies such as GSW (Syneos), Omnicom, and Klick Health. Presently, he serves as the Senior Vice President of Strategy at Eversana Intouch, where he plays an instrumental role in enabling pharmaceutical brands to forge meaningful connections with healthcare professionals and patients. It’s worth noting that very few of his clients are aware of his rich history in online video.
To prevent rust from settling in, he occasionally treats his audience to a YouTube video or a blog post on WillVideoForFood. These productions maintain a deliberate separation from his professional pursuits, with his opinions and commentary being entirely his own.
