Online-Video Ad Spending Up 24% Amid “Historic High” in Online Advertising Revenue

Digital video brought $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion. This according to recent report by the The Interactive Advertising Bureau (IAB).

Some additional highlights

• Internet ad revenues grew to a unprecedented $20.1 billion in the first half of 2013. That’s an 18 percent increase over 2012’s first-half ad revenues of $17 billion.
• Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period in 2012.
• Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012.
• Display-related advertising revenues (the category that includes online-video ad spending) in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period. That’s up 9 percent from $5.6 billion in the first half of 2012 — but as mentioned the video portion of this is up 24 percent.
• The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent

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In an eMarketer report earlier this year, the forecast growth for all of 2013 was expected to be 14%, reaching $118.4 billion.

Here’s a chart I made based on IAB’s reported first-half of the year data just to give you a general sense of growth over time. Sorry it’s backwards. My excel skills are rusty.