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Do You Measure the Impact of Social Media Marketing? Call for Entries.

ByNalts

Yesterday I spoke with a client about the “Holy Grail” of social media. He shared with me some of the secrets he’s reluctant to share at panels and with the media. Seems some of my videos have generated more engagements than horrific media spending and expensive attempts at building branded content series. Then I received…

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LonelyGirl15 Jig is Up

ByNalts

MediaPost reports that LonelyGirl15’s jig is up. By last week, three consumer-detectives who had corresponded with “Lonely Girl” figured out that Bree’s e-mails were originating from Hollywood’s Creative Artists Agency. The revelations forced the site’s creators to finally admit the jig was up, though they have yet to reveal the entire story. “Thank you so…

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MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl

ByNalts

MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…

Yes the Amtrak Chicago “Magic Piano” Video is FAKE

ByNalts

It’s a cute idea. A magic piano in a Chicago Amtrak station. As strangers walk by, a player-less piano starts changing its music to match the moment. The idea, well executed, would have made for a wonderful viral clip. Unfortunately the reactions were not those of innocent bystanders in a candid-camera style viral video. They’re…

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