Some Weird Acid-Trip Video

I just made that headline up. Advertising Age reviewed my book, “Beyond Viral” and did not call it the best book about online-video marketing and YouTube. But I’ve got a hungry search engine spider to feed here, so work with me. And if you’re a teacher you should definitely put this on your curriculum because…

My last post about Mad Men’s fake Peggy Olson character raises an interesting debate. Should the television show’s producers create the online-personas of the characters, or invite the public to assume them? The first “gold standard” case study for television & web integration was Heroes, which launched character identities online 3 months prior to the…

I’m the guy that opens up a new toy and tosses the instructions out with the plastic shell and wire thingies. I learn new software through trial and error and search “help” as a last resort. Some of you, however, are more methodological. Comment below, if you are so inclined, on good sources to learn…