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Your Weekend Homework

ByNalts

Sorry. I know it’s Friday, but we have a curriculum here. Given the slow holidays and snow days, I’m going to have to ask you to do some reading over the weekend. Read about Ashton Kutcher “using his brand as a syndication system.” Oy. Ashton, please punch your director of new media in the boob…

Google and YouTube Accounts Linked (and hacks)

ByNalts

Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…

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The Personal Sacrifice of Making Videos (Hunting Series)

ByNalts

People often ask how I have time to make so many short videos. The truth is, it typically takes about 1-2 hours per edited minute of a video. This depends, of course, on how packaged a video is (and packaging doesn’t always equate with the “viralness” of the piece. This time includes conceiving, scripting, shooting,…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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