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Cable’s Binky at Risk: Rethinking Internet TV

ByNalts

  This NYTimes article is a wonderful example of the current struggle among industry players (Google, cable, television, and startups) when it comes to free, ad-supported programing. Here’s the “least you need to know,” followed by my predictions. The television industry’s push to web has given viewers “nirvana”: access to almost every show for immediate…

Help Best Buy Claim “Worst Company in America”

ByNalts

It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need. We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest…

Future of Video-Marketing (Ad:Tech): On Fly, Bright Light, Everywhere

ByNalts

Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…

Amateur Versus Professional Content: BlahGirls Versus ClipCritics

ByNalts

And in round 256 of WillVideoForFood’s “Amateur Versus Professional Content,” Ashton Kutcher’s BlahGirls goes to battle with YouTube’s Clip Critics. The boxers take their positions for what’s sure to be the battle of the… oh, dang. BlahGirls is down for the count. And the trophy goes to Clip Critics!

Anti-Social Advertising: Online Video Implications

ByNalts

Facebook Head of Ad Products Gokul Rajaram shared some thoughts on social advertising using such meaty words as clustering, user actions, signals and advertising… and the future of social advertising. Facebook’s ads, like Google, are bid driven (CPC/CPM), and Rajaram was the former Google guy who started Chai Labs (later bought by Facebook). Social advertising,…

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