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Creepy Old Spice Video Ad Wins “Worst Video Ad of 2008” Award

ByNalts

A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…

Best Guerilla Campaign of 2013: Walhub Sneaks Into Ikea

Best Guerilla Campaign of 2013: Walhub Sneaks Into Ikea

ByNalts

The creators of Walhub, an electrical switch cover that has storage features, snuck a batch of products into Ikea to demonstrate demand. It’s a clever way to put a new product on a radar, and connect it with an existing brand (Ikea) without, of course, permission. I proclaim “Hacking Ikea,” featured in Adage, the best…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

Smashing a New PS3

ByNalts

Imagine for a moment you’ve just waited for 3 days in the rain. You’re about to buy a PS3 and some guy comes out dressed like a pimp. He’s holding a brand new PS3, but he drops it to the ground. The guy next to him slams it with a sledge hammer. See the video…