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The Power of “Two Points & a Hug” to a Video Prank

ByNalts

Two points an a hug. A very important ingredient to a video prank, and yet one often omitted from online-video pranks. We’ll get to the meaning of “two points and a hug” shortly, and then dovetail surprisingly into a far heavier topic: my view of the painfully unethical television show “What Would You Do?” The victims on…

New Ad Units on YouTube

ByNalts

YouTube has been recently experimenting with a wealth of new ad units that go far beyond the adjacent display ads or lower-screen “InVideo” ads that sneak up. While pre-rolls are still rampant, the variety and quality of the creative is making them more bearable and effective. Here are some examples, and I’ve seen my own revenue per…

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Want to Reach Minorities: YouTube Stars Have Audiences

ByNalts

“Who Are Today’s YouTube Stars?” is a recent story title from The Washington Post.  Hayley Tsukayama also wrote a Post article about minorities reaching more individuals than popular television shows: …Almost most each of (Kevin Wu’s comedy) shows command at least 2 million views — rivaling the nightly TV audiences of Jon Stewart and Stephen Colbert….

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Best YouTube Song Parodies

ByNalts

I just discovered this OneProduktionFilms playlist of YouTube song parodies (ones created mostly by YouTubers — not repurposed television song parodies). Below are videos of my two favorites Jon Lajoie (who I want to be when I grow up) in “High as F*ck.” And the classic “YouTube is My Life” by Church of Blow. Like…

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Nice Note from Yahoo! Video Team About the Missing “Lay Me Off” Video

ByNalts

Not a lot of the online video sites pay much attention to the blogosphere (yes I’m talking about YouTube especially) so it’s nice to get a note like the one below. The backdrop is that I produced a video called “Lay Me Off” (aka “Fireable Offense”) that features myself trying to get laid off. Folks…

The Difference Between YouTube’s Amateur and Professional Content

ByNalts

What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…

6 Comments

  1. Yet another video I cannot watch because you use the photo as the link and I cant access it from this fucking phone.

  3. sukatra, the photo links to a larger version of itself. There are no video links (that I can find), unless you count the link to Moomay’s YouTube channel in the text.

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