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10 Tips to Help You Win the $1 Million Doritos Superbowl Video Contest

ByNalts

PepsiCo is offering a million dollars to the best consumer-created 30-second spot, which will air during the Superbowl. The “Crash the Superbowl” campaign. Five finalists will receive $25,000 and a trip to the Superbowl. Should you enter? Sure if you’ve got a killer idea, and are prepared for stiff competition. While many contests languish, these…

The Difference Between YouTube’s Amateur and Professional Content

ByNalts

What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…

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Metacafe Gives Viewers Wikipedia-Like Editing Control of Videos

ByNalts

It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…

The Future of Technology (as seen by Tom Selleck and AT&T in 1993)

ByNalts

Imagine sending a fax from the beach via a computer, or using a payphone to say goodnight to your child… from another timezone. It was all part of AT&T’s WE WILL campaign, and remarkably accurate in its general predictions. But unfortunately we’re not sure the telecommunications company pulled any of these off. Hey- at least…

4 Comments

  2. We’re NOT pwning each other in the comments? Where have you been? That’s all we do. No one ever actually reads your posts, Kevin. Sorry if I disillusioned you.

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