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Secret URL to Subscribe to YouTube Channel

ByNalts

How do you provide a link that automatically takes a viewer to the YouTube page that allows them to confirm a subscription? It took me quite a while to find this secret URL: http://www.youtube.com/subscription_center?add_user=nalts So you’d replace “Nalts” above with your channel/profile/username. And while you’re at it, subscribe to Nalts. 🙂 Of course the person…

Online Video: “The problem isn’t cost, it’s revenue.”

ByNalts

“The problem isn’t cost, it’s revenue,” writes WatchMojo CEO Ashkan Karbashfrooshan in a MediaPost story titled “What Revision3’s Sale Means for the Online Video Industry.” Indeed while I’ve long urged marketers and media providers to keep costs down for online video, that’s because revenue (via ad-sharing) is modest and dependent on finding an audience. There’s no cost…

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How Do I Get on the YouTube Homepage?

ByNalts

Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…

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Copyright Law, YouTube and Creative Commons

ByNalts

Nice piece by ZeFrank on copyright law, YouTube, and Creative Commons. It’s not as funny as his normal daily blog, but very informative. Raises some important issues about consumer-generated videos and the implications of profit, copyright law and Adam Curry who steals stuff.

What Media Buyers Need to Know About Online Video

ByNalts

What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…

Comedian Becomes Production Company & Distributor: Own Louis CK for $5

ByNalts

You can own Louis CK for $5. Mind you he’s only  funny if you like mildly overweight balding guys in their mid 40s (because that’s clearly not my thing). The comedian pulled a “Tom Green” by going direct with his audience. In a bold move, he self financed his recent production and distributed it directly…

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