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Should a Brand Be a Publisher?
I advocate that brands participate in online-video, but by partnering with those already “in the house.” But I struggle when I see Zappos becoming a publisher. Or Bank of America developing a financial-advice channel (and surprisingly co-branding it with YouTube). Whatya think?
How Social is Your Brand?
I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to…
YouTube Boot Camp
Need a boot camp on YouTube marketing? Too lazy to read a whole book? Here’s a four-part series featuring Greg Jarboe, author of “YouTube Marketing: an Hour a Day“
What’s Next? Upload Storyboard, and Download Free Video?
Some Chinese students developed PhotoSketch, which turns a doodle into a composite photo (via Creativity Online). Want a bear standing on a house with a child? Just sketch them out, and the program takes care of the rest. Here’s the video about the site, which appears so popular it’s not available…
My Best Video of 2010: Epic Kid Song Mix
I was excited to be in last week’s BarelyPolitical “Man Bat & Catwoman video” with Obama Girl, and post Mark’s obscenely-funny faux “behind the scenes.” It was great to be in Gay Leprechaun by Mediocrefilms. Fantastic to play the knife on Annoying Orange too. But as far as my own videos go, this “Shnibl” remix…
Katie Perry’s Playdate With Elmo Was Censored by PBS
PBS ceded to parents who complained that the Katie Perry & Elmo “Hot and Cold” parody showed a little more skin that kids should see. Was it a calculated media draw, or are parents just over reacting? After all, Elmo is nude. Here’s the clip, which PBS is permitting Katie to use. But don’t look…
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It was FART that me to you. In July you will have the chance to kill me with your farts at VidCon. Then there will be one less Charlie on YouTube.