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Another YouTube Myth Debunked: “Best Rated” Videos Get Views?
I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…
Tiger Mom’s Valentine’s Card
The card Sophia Chua wanted to send to her Tiger Mom, Amy Chua.
YouTube Moving from “Lean Forward” to “Lean Back”
Do you want YouTube and amateur videos from the comfort of your living room or bed? I’m the only person I know that uses AppleTV to surf YouTube, but the YouTube blog announced a series of distribution partners. I usually think of YouTube as a company that has been fairly slow to introduce new technologies,…
I Would Appreciate It if 90% of You Would Shut Up and Listen
This Guardian Unlimited Technology writes about the 1% Rule. As it turns out, if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it. Writes Author Charles Arthur (say that 5 times fast): It’s a…
The Hidden Layer of Online-Video
Between professional video content and user-generated content is a vibrant solution for advertisers. And most are missing it.
“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…
