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Jupiter: Online Video Advertising’s “Best Years” Not Until 2009 or 2011
ByNalts
According to eMarketer, Jupiter is cautious about online video advertising near-term’s growth. Jupiter is “advising that online video advertising’s best years may be yet to come, not until 2009 or 2011, when video is expected to become a standard offering of online publishers.” The reason that online video ad revenues are not growing faster, according…
You Love WVFF. You Love WVFF Not.
ByNalts
The fickle readers of WillVideoForFood… Back on the rise since a 6/23 plummet but nowhere near the unexplained 6/1 spike. Each bar represents 1 billion readers, by the way.
Bait and Switch From “The Office” Promoters
ByNalts
Here’s the note I got from SpecialOpsMedia when they were promoting “The Office” webisodes: The serialized, weekly arc will star the accounting staff of the Dunder Mifflin paper company in an edge-of-your-ergonomically-designed-seat whodunit. Also, we will be getting in prize packs with t-shirts as well as Dwight Shrute bobbleheads! And here’s the note I got…
Best YouTube Takeover Ever: Madden Crush
ByNalts
What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
Must-See Parody on Advertising Guys
ByNalts
Video parody of advertising executives by Canadian comedic duo Barats and Bereta
What Do Notebook Computers Mean to Future of Books?
ByNalts
In a world where content is going digital and publishing is becoming “decentralized,” how do we ensure we’re “adequately informed?” How to we stay “up to date with what’s going on in our field”? Can we use technology to participate in the narrative? This delightfully cheery video by IDEO helps you imagine three novel integrations between…