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Spinal Tap Returns
Spinal Tap is returning to raise awareness of “Live Earth,” a series of events that will occur on July 7, 2007. The events are focused on bringing attention to global warming. It’s amazing to watch this considering how many times we’ve all watched Spinal Tap. But I wish it was 5 3 minute videos instead…
Newsflash: YouTube to Share Advertising Revenue
According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users. “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum….
Video View Count: Short Shelf Life vs. Long Tail
TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…
My Mama Googled Me
Here’s a nice Los Angeles Times article by Kerry Madden. Seems she wrote an LA Weekly piece in 2004 called “9 Tips for Surviving the Holidays at Your Republican Parents’ Home.” Her parents had never seen it because they were readers of WSJ and Catholic Digest; never LA Weekly. But mama learned to Google a…
Coke Embraces Mentos Fad for the First Time
In a marketing decision that always perplexed me, Coke spent the better part of this year distancing itself from a cultural wave involving its product… the geysers resulting from mixing Mentos mints and Diet Coke. The Mentos team jumped on it almost reflexively — running ads behind the famed www.Eepybird.com ads via Revver and initiating…
Do Online Review of Video Game, and Win Prizes
Expo TV (http://www.expotv.com), a site hosting user-generated video product reviews, and IDG Entertainment (IDGE), publisher of GamePro, announced the launch of a user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the “Best Gamer Videopinions” through online voting and by a panel of experts from GamePro.com. Winners…