Two Frogs and a Donations Cup
He’s not homeless, reports Shira Lazar, but his Kermit the Frog “Under Pressure” duet entertained and spawned charity. The David Bowie & Queen homage brought in more than 900,000 views… but only 16 subscribers oddly.
He’s not homeless, reports Shira Lazar, but his Kermit the Frog “Under Pressure” duet entertained and spawned charity. The David Bowie & Queen homage brought in more than 900,000 views… but only 16 subscribers oddly.
In this NewTeeVee piece by Liz Shannon Miller, Tubemogul CEO Brett Wilson announces research with DynamicLogic that will finally show the ever debated link between online video and sales. He also proclaims his disdain for the words “viral video” and “view.” With my luck this study will be released the day after my final manuscript…
If you’re interested in online advertising and video, this is a must-hear 10-minute podcast by Hoag Levins in the AdAge “Why It Matters” audio show. Levins interviews Advertising Age Editor Jonah Bloom and addresses the following: Why will ad agencies be forced to further trim their staffs? Why will media companiesl be “required to prove their…
Advertising Age reports that VideoEgg is planning to launch ads surrounding consumer-generated video (via Always On). Interestingly, the site will ask viewers for permission first and charge advertisers approximately $20-$30 cost per thousand (CPM). Read more and see a Google Video served video of Kevin Sladek, VideoEgg’s founder. His point is that bandwidth costs aren’t…
Nice piece by ZeFrank on copyright law, YouTube, and Creative Commons. It’s not as funny as his normal daily blog, but very informative. Raises some important issues about consumer-generated videos and the implications of profit, copyright law and Adam Curry who steals stuff.
One in four people (25%) of Americans have uploaded a video, according to a recent Pew Research report. That’s driven by two factors: Mobile — more than 40% of us record video on our cell phones and 40% watch videos on our tiny screens. Social media uptick going from 8% in 2005 to 72%…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…