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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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Sneak Preview: “How to Become Popular on YouTube Without Any Talent” (Free eBook)

ByNalts

[NOTE- THIS POST IS OLD. FOR THE MOST RECENT VERSION OF THE BOOK, SEE THIS POST] On Friday I’m releasing a free eBook titled “How to Become Popular on YouTube Without Any Talent.” I won’t make any money for each copy downloaded, but I’ll make it up in volume. Below is a draft that still…

Blah, blah, blog

ByNalts

There are three types of readers of this blog. Those that scan it for industry tips, people who find it accidentally via my videos, and those of you who are hard-core members of the WillVideoForFood backrow. This one’s for you, peeps. Last night I took the kids to recreation station, a playground near our house….

YouTube Changes Summarized

ByNalts

Tom Schmoyer created a ReelSEO video to summarize a bunch of YouTube changes (below), and navigates them for creators and advertisers. Changes include a new uploader tool for creators the ability to link directly from videos offsite to fundraising (Kickstarter, Indigogo) new ways to select ads (monitization) preferences, 150K options for free music you can add…