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Use of Term “V Generation” Causes Spontanious Puking at Conference

ByNalts

In “Online Video Advertising Builds Momentum,” Brooke Shumacher, President of B Line Marketing, reports on a Search Engines Strategies Conference that took place last month in San Jose, California. In the article, which appears on SearchEngineWatch.com, Shumacher quotes Tom Bedecarre from interactive agency AKQA. Bedecarre offered a case-study video collage featuring high profile clients including Nike, Coca Cola,…

How to Customize New YouTube One Channel 2013 (includes photoshop template)

ByNalts

As you’ve no doubt heard, the new YouTube channel design is available for us unwashed masses. You shall like it, so proclaims some YouTube luminaries in this promotional video. So how do you activate the new “YouTube One Channel” and customize it? First you need to activate the new channel. Visit YouTube One’s overview page (which…

Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

ByNalts

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

“YouTube Drama” Website on Hiatus, But Editor Alive

ByNalts

Trevor Reiger, a YouTube satirist that enjoys poking at the drama of YouTube, has been running his “National Inquirer” for the YouTube subculture since late 2007. Reiger has allegedly been tossed of YouTube several times for various “terms of service” violations, and keeps a page devoted to YouTube castaways. But YouTube Drama (http://www.utubedrama.com/) has been…

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Exclusive, Leaked BS: How to Manipulate YouTube

ByNalts

All the bad advice on how to manipulate YouTube in one handy video. Where do I start? Buried in this, actually, is some good advice… Like being creative about tagging with less competitive terms. And keeping a video shocking and fast, and coming up with clever names and thumbnails. But much of it is futile…

Boob-Tube Audience Slips to Online-Video But Retains Advertising

ByNalts

Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…