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A Marketer’s Worst Viral-Video Nightmare. Poor Dove.

ByNalts

Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…

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Emerging Community for Serious Video Creators

ByNalts

The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…

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7 Commandments for Winning a Video Contest

ByNalts

Brett Slater (Slaters Garage) was doing radio production, song writing and voiceovers about a year ago. Now he’s integrated simple video into his mix, and is sweeping up contests one after another. How does he do it? Check out his seven commandments for winning a video contest. I’ll tease you with three: Thou shalt be…