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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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Who Will Help Me Find Good Videos?

ByNalts

Since most online video sites are now swelling beyond their capacity, I’d say there’s an interim (and maybe permanent) market for editors that are willing to sift the good from the garbage. It’s not easy, but it adds value. And anyone can do it. Even a 15-year-old kid from New Jersey. As the big video…

Google and YouTube Accounts Linked (and hacks)

ByNalts

Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…