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Secrets of Viral-Video Marketing (final deck)
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare. | View | Upload your own
YouTube’s “Fred” to Appear on iCarly
I’m Fred’s dad (see video), and I didn’t know until I’d read Daisy Whitney’s Twitter that Fred is appearing on Nickelodian’s iCarly. I’m pretty sure iCarly is not the same person as Hanna Montana but she may be Miley Cyrus. In any event, the Internet squeeky-voice YouTube viral sensation already shot his part of the…
Viral Video With Laugh Track
It’s 2006 meets 1975. A viral video (courtesy of ViralVideoChart.com) that has its own laugh track. Groan.
Survey of the Unwashed Masses
At the request of Marquisdejolie (a fellow creator, loyal reader, member of the WVFF back row, and buyer of a new fridge for his mama), here is a survey of the unwashed masses. I’ve asked some critical questions and will report the results. Answer the survey questions. You’re anonymous. And one of the unwashed masses,…
YouTube Offers Advances for Scheduled Content
Content creators and currators are getting six and seven figure “advances” from Google/YouTube, reports the Wall Street Journal. YouTube allegedly is planning to schedule content starting in 2012, and topics range from fashion to sports (I’m guessing travel, cooking and “how-to” are among them). Let’s look at how this works, and then what it means…
Hank Green on Why YouTube Creator Grants Missed
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it. What do you think?…