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You Won’t Get Discovered on YouTube

ByNalts

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

What’s Engagement Anyway? Forrester’s Four I’s

ByNalts

Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…

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Not Too Late to Do a Viral Video in 2007

ByNalts

Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…

Blah, blah, blog

ByNalts

There are three types of readers of this blog. Those that scan it for industry tips, people who find it accidentally via my videos, and those of you who are hard-core members of the WillVideoForFood backrow. This one’s for you, peeps. Last night I took the kids to recreation station, a playground near our house….