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How to Advertise on YouTube

ByNalts

We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…

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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

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Are Your Videos DO Belong to Us (YouTube)?

ByNalts

Thanks to Joe Chapuis (WebVideoZone) for pointing this Boing Boing report out. It appears that the language around YouTube’s ownership of your content is getting a little tighter. Fortunately, they’re not trying to go for “exclusives.” Here’s a Boing Boing post by David Gulbransen that reminds us that a) we can always yank our videos,…