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The “Consumer’s Report” of Online Video Sites

ByNalts

Courtesy of Deirdre Straughan, here's a site that tests a lot of video players in one spot. Some of them load automatically, so you'll have to scroll down and pause. You'll be greeted by some cool music. Thanks, Deirdre, for bringing this to our attention and doing the testing that the rest of us are…

YouTube Dilemma: Put Best Foot Forward? Or Most Recent?

ByNalts

Now we’re getting into our 200 series classes. This topic is complex, but vital to the sustainability of a YouTube creator. Today’s lesson is based on some discoveries I’ve made this summer. Months ago I noticed VenetianPrincess showcasing a “best-of” reel on her channel page’s auto-play, which perplexed me. I had initially asked YouTube if…

6 New Rules of Marketing: Get Enlightened, Stupid.

ByNalts

The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…

The Difference Between YouTube’s Amateur and Professional Content

ByNalts

What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…

3 Comments

  1. Thanks for the background story. I had previously seen both videos, but the background makes them interesting from a different light. That Indigo Productions group must be a lot of fun to work with.

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