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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…

Grimace Spotted in Background of Rocketboom’s Meme Report

ByNalts

Rocketboom tapped some of the PhDs of the meme world, asking the greatest minds from ROFLcon about what makes a meme go meme. Only the most observant and cerebral viewers of this in-depth Rocketboom report (hosted by Caitlin Hill) will notice that McDonald’s Grimace walked by. Grimace, once thought to be evil, was dismissed from the…

AdAge Review: Best Book About Online-Video Marketing & YouTube

ByNalts

I just made that headline up. Advertising Age reviewed my book, “Beyond Viral” and did not call it the best book about online-video marketing and YouTube. But I’ve got a hungry search engine spider to feed here, so work with me. And if you’re a teacher you should definitely put this on your curriculum because…

Facial Coding Expert Says Obama’s Ads Not as Effective as McCain’s

ByNalts

This Advertising Age video explains why facial-coding research (which analyzes facial muscle movement to understand a viewer’s reaction to stimuli) on recent political ads shows that Obama has an edge on selling hope, but McCain is more effective at a good mud slinging. I wish I had a computer analyzing your reaction to this news,…

8 Comments

  2. Oh god, I can’t even listen to that. It sounds like as he sang, he was also trying to stay afloat in some quicksand. Plus, why was ShayCarl in there twice? I’d rather listen to dog barks edited to sound like Christmas music…which actually sounds like a pretty good idea right now.

  3. This is going to give me nightmares.

    Like that creepy “dog” that was at your house the other night. Spanky.

    That dog is not right in the head. As in…he’s severely brain warped.

    You’re almost 40. Sucks.
    But at least you’ll have a tan…

  5. …Spanky’s tongue hangs juuuust out of his mouth.

    All the time. Not to mention he’s 3 years old and doesn’t know his name and wanders into traffic without flinching.

    And you thought the dog with “the eye” was special. HA!!!

    When did they change Quincy’s name to Rusty? Rockin’ name.

  6. Haha. P.S. Wasn’t Marty…YOUR bird?

    Poor poor Kevin..

    I would have saved his remains…but all that was left was some feathers, his heart, and half of a foot…no joke.

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